Businesses in 2018 looks to increase productivity, profit and building trust with prospective clientele. A strong communication can boost the morale of new client with the company, and allow for further business discussion and business.
Building Trust In The Past
In the past, folks believed that there is no reason for having an online presence with their businesses, they believed that the word of mouth from the local community drives customers to their place of business. Other folks believe in the regular walk-ins from new client to do business.
While this might have helped old businesses in the 80s and early 90s, new businesses will face great challenges with this business approach. Old businesses that have decided not to go to the digital space risk losing client base, or closing shop. A good story between Netflix and blockbuster comes to mind. In 2013, Blockbuster decided it will close its remaining stores. The retail stores had over 9000 stores years back in the U.S., but were chased out of the market after consumers shift to the digital video distribution space, Netflix.
New clients will prefer to use internet search engines like Google to find the nearest coffee shops, best cheap hotels in town, restaurants or a motel in the city and other searches, instead of acting like it’s in the 80s.
This new thought process has also brought the emergence of business owners going from local to digital. Small businesses now go to add their businesses on Facebook, Google Small Business website and Bing places for business. This seismic shift by the small/large businesses means that business leaders will have to maintain their online and offline reputation in growing of the business.
Back to the future
Effective communication is one of the key successes for keeping online reputation of local businesses. Customers that had come in contact with the business online wants to inquire about some section of the business, and humans prefer to get quick responses to requests. A business that replies emails in 30minutes to 1hour is likely to get a the job/contract to a business that replies in 4 days.
One of the effective mode of communications is the E-mail.
There are different email services provided by Yahoo.com, gmail.com, bing.com among other free email services. These aforementioned free email services would help you do the job of receiving email services and sending emails, but would present your business leaders as incompetent or the unprofessional type.
Many businesses and others in different part of the world, especially in the U.S. and New Zealand have lost prospective buyers because of generic email accounts that ends with an email address that looks like [email protected].
People will reply emails from “[email protected],” and will be careful or not respond to emails, no matter how carefully worded to emails from [email protected].
In a poll conducted in 2016 by OnePoll on behalf of the Godaddy sample survey of U.S. small business e-commerce customers shows,
“75% believe that having a business email address that matches the business’s website is key to building trust”
“33% doubt trustworthiness of business using generic emails”
“24% are concerned about sharing personal info”
“23% are concerned about sharing credit card info”
In 2018, there are lots of discounted domains that will allow you to purchase your own business domains for a very cheap price, host your business website, and will also get your own business email.
The era of waiting for your friends speak to everyone on the street is fading out, and CEOs catching on the “www “bus in 2018 will be a step forward to increase productivity, profit and build trust with customers.
Go get the custom email online for your business, this could be;
1- your-business.tattoo (if you own a tattoo store)
2- your-business.photography (If taking amazing pictures is your business)
3- your-business.wine (If you have a wine shop or expert in wine)
4- your-business.tours (If you organize tours, you should get this domain)
5- your-business.luxury (If you deal with luxurious products/services)
There are many domain extensions that business leaders can purchase to help in building client trust with their businesses, and also making sure they are purchasing these services from a reliable web hosting company.
If you want to start with getting your business to get an email or own a website, visit this page and see their different options